2021
Lylo Products
Branding, Logo identity, Packaging, Copy writing, Web design
Designer and brand manager of the sustainability-focused brand, with collateral created for product development, including packaging, pitch decks, videos and social media.
Co-founded with Joanna Power.
Inspired by the earth and water that Lylo is preserving, the new visual identity is designed to feel bright, clean and energetic. The vertical logotype was created to be as dynamic as Lylo’s products.
Lylo’s washing machine achieves a modern yet playful aesthetic and uses the brand pattern and icons to ease human interaction. Applied colour theory increases the users’ perceived cleanliness.
Digital and physical collateral has allowed Lylo to reach a larger audience in the start-up space - through quirky pitch videos, social posts, blog articles and distinctive merchandise at networking events.
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